Influencer marketing in India has grown exponentially, with content creators from various niches—fashion, fitness, tech, and finance—earning millions through brand collaborations and sponsorships. Instagram remains an engagement hotbed for influencers, who have built very large followerships and lucrative deals. Discover the top 20 richest Indian influencers, their Instagram following, net worth, and earnings per post. Learn how these digital stars dominate social media and brand collaborations.
Here follow the top 20 richest Indian influencers with earnings and income sources: a detailed story.
20 Richest Indian Influencers & Their Earnings – 2025 Updated List
Discover the richest Indian influencers in 2025, their net worth, Instagram following, brand deals, and business ventures. Find out who dominates social media and earns the most!
1. Virat Kohli (@virat.kohli)
Virat Kohli may be a sensation in cricket globally, but he is not only an iconic sportsperson. Fitness inspiration is as invaluable for him as it is for other personalities. Kohli’s social presence is strong with endorsements and brands like One8 and Wrogn, including Puma, MRF, and Audi.
Niche: Sports & Fitness
Instagram Followers: 267M+
Estimated Earning Per Post: ₹8-10 crore
Net Worth: ₹1,050 crore+
Income Sources: Endorsements (Puma, MRF, Audi), personal brands (One8, Wrogn), investments.
2. Priyanka Chopra (@priyankachopra)
Priyanka Chopra is the one who has shifted the Bollywood boundaries, reaching the Hollywood sphere. She diversifies into businesses like Anomaly Haircare, tons of endorsement deals with major luxury houses like Bvlgari and Max Factor, making her one of the most followed Indian celebs.
Niche: Bollywood & Hollywood
Instagram Followers: 90M+
Estimated Earning Per Post: ₹4-6 crore
Net Worth: ₹750 crore+
Income Sources: Movies, endorsements for brands (Bvlgari, Max Factor, Crocs), business ventures (Anomaly Haircare).
3. Shraddha Kapoor (@shraddhakapoor)
Shraddha Kapoor not only has versatile acting but also a very charming personality. She is gay for social media and works with brands like Lakmé, MyGlamm, and Realme.
Niche: Bollywood & Beauty
Instagram Followers: 87M+
Estimated Earnings per Post: ₹3-5 crore
Net Worth: ₹500+ crore
Income Sources: Movies, endorsements (Lakmé, MyGlamm, Realme), brand collaborations.
4. Alia Bhatt (@aliaabhatt)
Among the high octane performers is Alia Bhatt. There is a presence that can be felt digitally, and she carries with her name her own clothing brand, Ed-a-Mamma, in addition to representing brands like Gucci and Samsung.
Niche: Bollywood & Lifestyle
Instagram Followers: 81M+
Estimated Earnings per Post: ₹3-4 crore
Net Worth: ₹600+ crore
Income Sources: Films; endorsements (Gucci, Samsung); business (Ed-a-Mamma, Eternal Sunshine Productions).
5. Deepika Padukone (@deepikapadukone)
Deepika is one of the biggest celebrities in the country and has now become an international icon in fashion. She married world’s luxury brands such as Louis Vuitton, Cartier, and Levi’s to her already huge income.
Niche: Bollywood & Fashion
Instagram Followers: 78M+
Estimated Earnings per Post: ₹3-5 crore
Net Worth: ₹600+ crore
Income Sources: Acting; endorsements, such as Louis Vuitton, Levi’s, and Cartier; production company (Ka Productions).
6. Anushka Sharma (@anushkasharma)
Anushka Sharma is one such Bollywood actress and entrepreneur who co-owns Clean Slate Filmz and also endorses some products like Nivea and Myntra.
Niche: Bollywood & Fashion
Instagram Followers: 65M+
Estimated Earnings per Post: ₹2-3 crore
Net Worth: ₹450+ crore
Income Sources: Film production (Clean Slate Filmz), endorsements, personal investments.
7. Kriti Sanon (@kritisanon)
From Bollywood to fitness role models, Kriti Sanon had collaborated with brands like Puma and Boat, making her a most-preferred influencer.
Niche: Bollywood & Fitness
Instagram Followers: 57M+
Estimated Earnings per Post: ₹1.5-2.5 crore
Net Worth: ₹250+ crore
Income Sources: Movies; endorsements (Cadbury, Puma, Boat).
8. Ranveer Singh (@ranveersingh)
His odd fashion and blockbusters movies have made Ranveer Singh a high association for brands like Adidas and Thums Up.
Niche: Bollywood & Fashion
Instagram Followers: 46M+
Estimated Earnings per Post: ₹3-4 crore
Net Worth: ₹650+ crore
Income Sources: Films, endorsements (Adidas, Ching’s, Thums Up), investments.
9. Bhuvan Bam (@bhuvan.bam22)
India’s most popular YouTube celebrity who has entered music and web series is Bhuvan Bam. He endorses Tissot, Arctic Fox, among many other well-known brands.
Niche: Comedy & Music
Instagram Followers: 20M+
Estimated Earnings per Post: ₹20-40 lakh
Net Worth: ₹120+ crore
Income Sources: YouTube ads, brand collaborations (Tissot, Arctic Fox), web series (Dhindora).
10. CarryMinati (Ajey Nagar) (@carryminati)
CarryMinati is primarily an Indian YouTube sensation based on Gaming and Roasting-based videos. He earns from Youtube and promotional spends he gets for his endorsements.
Niche: Gaming & Roasting
Instagram Followers: 18M+
Estimated Earnings per Post: ₹15-30 lakh
Net Worth: ₹85+ crore
Income Sources: YouTube revenue, endorsements, collaborations.
11. Ashish Chanchlani (@ashishchanchlani)
Ashish Chanchlani, a comedian on YouTube, created this enormous den through comedy skits and team-ups on the big screen. Earnings swell with brand deals and sponsorships.
Niche: Comedy & Entertainment
Instagram Followers: 165.*
Estimated Earnings per Post: 10-20 lakh rupees.
N Wealth: 70+ million.
Sources of Income: YouTube; Collabs: Brand deals.
12. Amit Bhadana (@amitbhadana)
Mr. Amit Bhadana is also one of the first YouTube comedians in India. He is well known for his relatable and hilarious skits. His channel popularity has led to several big endorsements.
Niche: Comedy.
Instagram Followers: 1 crore +.
Estimated Earnings per Post: 8-15 lakh.
N Wealth: 50+ million.
Sources of Income: YouTube ads, promo, and music videos.
13. Komal Pandey (@komalpandeyofficial)
Komal Pandey is a fashion icon and trendsetter of beauty and style. Her attachments with top brands can make her stand out as the biggest influencer.
Niche: Beauty and Fashion.
Instagram Followers: 2.5M+.
Estimated Earnings per Post: Rs. 5 lakhs and above.
Personal Wealth: 30+.
Income Sources: Brand collaborations (Nykaa, Amazon, L’Oreal).
14. Kusha Kapila (@kushakapila)
Kusha Kapila is a well-known digital content creator famous for her comic sketches. Her unique humor and relatability make her a favorite among brands.
Niche: Comedy & Social Commentary
Instagram Followers: 3.5M+
Estimated Earnings per Post: ₹5-10 lakh
Net Worth: ₹35+ crore
Income Strands: Acting, brand deals, endorsements
15. Gaurav Taneja (@flyingbeast320)
Gaurav Taneja, once an in-flight officer, is currently a fitness vlogger. He works with a lot of top brands in the industry, and entertains viewers through really engaging travel and fitness videos.
Niche: Fitness & Vlogging
Instagram Followers: 4M+
Estimated Earnings per Post: ₹8-12 lakh
Net Worth: More than ₹50 crores
Income Sources: Youtube, fitness brand deals, aviation
16. Dolly Singh (@dollysingh)
Dolly Singh is a cross-satirical great who always keeps high fashion in mind, making her one of the most versatile influencers in India.
Niche: Comedy & Fashion
Instagram Followers: 2.8M+
Estimated Earnings per Post: 4-8 lakhs
Personal Wealth: 25+.
Sources of Income: Brand deals and collaborations.
17. Ranveer Allahbadia (@beerbiceps)
Ranveer Allahbadia is a real fitness freak, self-improvement enthusiast who has accomplished a lot in the podcasting and business field and broadened his reach of brand creation.
Niche: Fitness & Self-development
Instagram Followers: 2.5M+
Estimated Earnings per Post: ₹500,000 to ₹800,000.
Net Worth: More than ₹40 crores.
Income Sources: Podcasts, Monk Entertainment, and Big Brain Co.
18. Nikhil Sharma (@mumbikernikhil)
Nikhil Sharma is a very popular travel vlogger across the globe, who happens to take amazing journeys and experiences with brands in travel and lifestyle.
Niche: Vlogging & Travel
Instagram Followers: 2.1M+
Earnings per post: ₹5 to 10 lakh.
Total Wealth: Well above ₹40 crore.
Income Source: YouTube ads, Merch, and Collaboration.
19. Prajakta Koli (@mostlysane)
A YouTube sensation and Netflix actress, Prajakta Koli has carved a unique niche with her comedy and relatable content.
Niche: Comedy & Entertainment
Instagram Followers: 5M+
Estimated Earnings per Post: ₹6-10 lakh
Net Value: More than ₹30 crores
Income Sources: YouTube, Netflix projects, and brand deals.
20. RJ Karishma (@rjkarishma)
A digital content queen, RJ Karishma entertains her audience with her engaging and humorous takes on everyday life.
Niche: Radio and Digital Content
Instagram Followers: 6M+
Estimated Earnings per Post: ₹5-8 lakh
Net Worth: ₹30+ crore
Sources of Income: Radio hosting, digital content, and endorsements.
Conclusion
Influencers in India are making their social media worth millions. Millions of followers, big brand partnerships, and redefine modern entrepreneurship. With the growth of influencer marketing, the power of these people is only going to increase in digital space.
