Introduction
Zoomcar is an Indian carsharing platform. The business model of Zoomcar involves its business plan, revenue model, competitors, SWOT Analysis and many more.
The Zoom Car business comes under the following categories: automotive, eCommerce, rental, reservations and transportation.
It is now the market leader in the private mobility arena, with over 10,000 vehicles in its fleet, and plans to add another 50,000 cars by the end of the fiscal year. Zoomcar allows users to rent automobiles by the hour, day, week, or month, emphasizing the mobile experience.
Zoomcar works on the principle of “self-driving”. You will be provided with a car and you can roam anywhere within the period for which you have taken the car from them.
Business Plan
Zoomcar follows a business model where it buys 75% of the cars on loans from the bank. ZOOM CAR is India’s first online self-drive car rental company. The business model that it follows is of peer-to-peer car renting business. The company allows an individual to hire cars on rent. ZoomCar follows a model wherein the company owns almost 75% of the cars through loans from the banks.
ZoomCar business model is to provide car on rent and your experience with them begins with the convenience of online booking. The Zoomcar business model works on a strategy of a subscription model that is further categorized as short rental and long time rental. They feature their platform with different categories of cars and market a specific range of cars with a particular price range.
The cars listed on the website come with all India permits, Road Side Assistance (RSA), and include vehicle insurance.
ZoomCar is marketing-focused brand in which majority consists of performance marketing, which means the advertiser pay to the marketing companies when a specific task is completed like sales, click or a lead.
The company has a Customer Relationship Managing (CRM) team that helps them in increasing repeat transaction and the frequency of transaction.
Apart from rental services they also give additional benefits which make them a better option. They are as follows:
- Mostly the vehicles available on Zoomcar have all India permits.
- All the vehicles are strategically placed so that customers can pick up the vehicle conveniently.
- If you want you can also get doorstep delivery of the vehicle.
- Rates available on Zoomcar have free fuel, taxes, and insurance.
- Their call centers are open 24/7 to help customers solve their queries.
Revenue model
It showcases a user-friendly mobile application in which different cars are arranged in different categories with the cost of the booking.
Partnership
ZoomCar partnerships have been a great strategy for them.
ZoomCar has created several partnerships to improve its services and to grow gradually.
Few of such partnership includes automobile manufacturers such as Ford & Mahindra.
Their partnership with Mahindra and ford has allowed them to become the first car rental company in India to offer an electric vehicle i.e. the Mahindra REVA E2O and the Ford EcoSport.
They have also tied up with Tata Motors to add 50 brand new Tata Nanos to their fleet of cars.
Other than that, ZoomCar has also penned down several other partnerships with locally established real estate developers, universities, hotels, and corporate IT parks to secure parking for its vehicles and offer pick-up points to its members, as well.
Competitors
Zoomcar faces competition from:
- Revv Cars
- Drivezy
- MylesCars (backed by Carzonrent)
- Ola Drive by (Ola Cabs)
- Other similar car rental companies.
SWOT Analysis
Strengths
1.Quality Meals & Product Innovation: Zoomcar is a fast-growing company and has constantly valued their clients by supplying them quality meals. These meals are effectively cooked according to the desires of customers. Additionally, these venture are likewise customized and there are ranges of Zoomcar tastes offered by Zoomcar.
2.Reliable Suppliers: The providers of Zoomcar are credible and reliable. They supply the raw products and components to them on time which fastens the supply chain management procedure.
3.Strong Captured Marketing& Promotional Advertisement: They have caught the minds of its consumers through their psychological and strong message ads. Like Mother’s day advertisement of Zoomcar providing a message to like you moms and dads no matter what is psychological technique of Zoomcar.
4.Quick & Fast Delivery System: Zoomcar is very popular for its fast delivery. Likewise, they provide delivery in 30 minutes precisely, if the client will not get it within 30 minutes then they will supply “complimentary organization”. For this reason, they never ever get late.
5.Pricing Range: All of Zoomcar products are offered to customers in affordable and economical rates. Likewise, the clients can get various sizes and deals of the org of different tastes.
6.Internal Dough Manufacturing: The business is producing its org dough own without working with any suppliers. That’s why their Zoomcar dough are various from its competitors and numerous other junk food restaurants. They are using vertical integration through which their products are produced at high quality. That’s why it has actually ended up being secret ingredient for Zoomcar.
7.Customer Services: Social network managers of Zoomcar provide 24/7 help on their sites and social networks platforms through which they connect with consumers. It likewise produce a great relationship among the clients and the franchisees.
8.Strong Brand Equity: Every customer of Zoomcar acknowledged it through its important services which is making strong brand equity. Whereas, Zoomcar only produce quality products and provide 30-minutes quick shipments due to which they have strong brand image. This is the factors that the business has lots of faithful consumers.
9.Highly Skilled Employees: Zoomcar company has actually made sure training and development programs for its staff members to improve their competencies. Because of its non-monetary (employee of the months) and monetary benefits (benefits and increments) the company has keep the worker’s inspiration towards their work.
10.Strong Distribution Network: Zoomcar have actually maintained its distribution network which is the most vital strength, now they have broaden their circulations in every corner of the world to keep its possible market worldwide.
Weaknesses
1. Low Number Of Outlets: Zoomcar have high number of franchisees for order taking but there are no proper dine-in dining establishments of Zoomcar Betting Big On Iot To Drive Growth everywhere.
2. Franchise Related Issue: Zoomcar is dealing with concerns because of dis-loyalty of its franchise employees. As there are number of franchise and it ends up being tough to manage each worker who cheats.
3.Operational Difficulties: As the franchisees lie in every corner of the city, it becomes extremely challenging for Zoomcar to handle its operations.
4. Need Of High Technology: The company visions not consult with the innovation they are using now. Hence, they require to invest more in their technologies to standout in competitive market.
5.Net Income: Zoomcar have analyzed that their net incomes are not matching to its in fact monetary estimates and predictions. The company has to work on its sales to increase its net efficiency and incomes.
Opportunities
1. New Environment Policies: The new environment policies can create terrific Opportunities for Zoomcar. With the smooth environment policies they can gain more take advantage of technology.
2.Low-Calorie Menu: If Zoomcar will include low-calorie meals in their menu, it will increase the consumers. They can utilize low-fat products and less starch to make their items low calories meals.
3.Zoomcar Betting Big On Iot To Drive Growth: Zoomcar has broadened its market worldwide. There are more than 85 nations according to analytical data having Zoomcar outlets and franchisees. They prepare practically 1.5 billion corporation on daily basis for numerous outlets.
4.Demographic Changes: The middle class consumers can likewise manage Zoomcar. They have segmented their market according to demographical division.
5. Population Of Asian Countries: Nations like India, Pakistan and China have high demands for Zoomcar. They appreciated the quality of their tastes and spices they utilized. They enjoyed their hand made corp and the components they use like cheese and meatballs.
6. New Preferences In Zoomcar: Zoomcar can add more flavors in their corp, they can add flat corp along with there are lots of fans of those kind of pieces. It will be good for Zoomcar to add LAVA cakes since its rivals like Zoomcar have it.
7.Changes In Economic: As we know that economic conditions have been enhanced worldwide. The customers are having high buying power because the ratio of work in Asian and Europe countries are high. The incredible aspect of Zoomcar is that it can not be impacted by the buying power of clients. If the federal government will carry out taxes the prices will end up being more expensive. Now a days, Zoomcar costs are steady according to the economic policies of various countries.
8.New Trends In The Consumer Behaviors: Because of the brand-new trends in the client habits it has open numerous OPPORTUNITIES. They use cognitive advertisements to alter the choice making process of the consumers.
9. Lower Inflation Rate: In some nations the inflation rates are low. This helps the business to manage their costs and rates.
Threats
1. Direct And Indirect Competition: Its direction competitors there includes only org producing sectors where as in-direct competitors includes several fast-food chains.
2. Zoomcar Main Competitive Advantage Over Zoomcar is Dine-In Facility: Zoomcar have dine-in locations in Middle East, Europe and Asian nations. Whereas, Zoomcar have small counters and in some locations there no counters at all.
3. Regulated Pressures: Each year the federal government executes brand-new laws and regulations.
• Zoomcar has actually faced regulated pressures in providing incomes to their workers and workers.
• There are 13800 outlets, and their license are restore on annual basis according to the laws and policies of the governments authorities who made these application.
4. High Cost: Zoomcar existing operations and productions involves many functions which are expensive. They can work on cost-minimizing methods to prevent this hazard.
5. Lack Of Long Term Contracts With Suppliers: The Zoomcar providers supply raw materials like veggies and meats. As Zoomcar is making its own dough, but it likewise needed flour and different ingredients for it. But there are no long term contracts with the suppliers.
6. Health Awareness And Consciousness Trends: Now a days, people prefer healthy and homemade food instead of junk-food. The health consciousness amongst the customers can direct result the sales of the business.
Conclusion
ZoomCar business model is unique which was executed well with proper management which lead to gain so much popularity and a large market capture. They are the first car rental service provider in India.
