Who are the most followed Indian influencers on Instagram? India hosts several powerhouses of social media, be they from Bollywood, sports, fashion, fitness, comedy, or business. These influencers have gained large followers and made headlines with trends that appeal to millions globally. Find out which Indian influencers are most followed on social media in 2025!
Social media influencers are really vital today in the shaping of opinions, trends, and brands. They make celebrities less unreachable and thus more relatable to most people. Cricketers, Comedians, and Entrepreneurs, here’s an extensive list of the twenty Bollywood-waltzing-most-followed Indian influencers, readily available: their Instagram handles, follower count, and key achievements-from cricketers to comedians and entrepreneurs. Explore the most followed Indian influencers in 2025! From Bollywood stars to cricketers and digital creators, see who rules Instagram with millions of followers and brand deals.
Thus the 20 most followed Indian influencers are:
1. Virat Kohli (@virat.kohli)
- Followers: 267M+
- Category: Cricket, Fitness
- Details: Indian cricket superstar Virat Kohli is the most followed Indian on Instagram. His excellence on the field has earned him a global fan base, and he is an influential figure in fitness and sports.
- Brand Collaborations: Kohli endorses brands like Puma, MRF, One8 (his own brand), Audi, and Hyperice.
- Impact: Apart from being a cricket icon, Kohli promotes fitness, inspiring millions to maintain a healthy lifestyle.
Virat Kohli has the honour of being the only Indian cricketer who has gained the highest number of followers on Instagram, holding that title for the most-excellent Indian cricketer. On-field stardom alone has carved a niche for him as a global icon among millions, and now he is influencing the populace in fitness and sports with his brand endorsements, which include Puma, MRF, One8, Audi, and Hyperice-as veracious as cricket. His zeal and inspiration pour through millions in terms of fitness and lifestyle that involves activity.
2. Priyanka Chopra (@priyankachopra)
- Followers: 90M+
- Category: Bollywood, Hollywood, Business
- Details: Priyanka Chopra is an actress, singer, producer, and entrepreneur. She has won a National Award, starred in Hollywood films, and is a UNICEF Goodwill Ambassador.
- Brand Collaborations: Anomaly Haircare (her own brand), Bulgari, Crocs, Max Factor, and Bvlgari.
- Impact: As a global icon, Priyanka represents India on the international stage and is a vocal advocate for gender equality and education.
Priyanka Chopra was a human being on the planet, could shift from Bollywood turf to Hollywood turf seamlessly to being at an entrepreneurial and philanthropic side promoting causes concerning gender equality and education. These few brands, including Anomaly Haircare, and the contracts with Bulgari, Crocs, and Max Factor, are just a description of Priyanka’s runway as she strides through the fashion and beauty industry.
3. Shraddha Kapoor (@shraddhakapoor)
- Followers: 87M+
- Category: Bollywood, Fashion
- Details: A Bollywood actress loved for her girl-next-door image. She has starred in blockbuster films and actively engages with her fans.
- Brand Collaborations: Lakmé, Realme, Veet, and Vogue Eyewear.
- Impact: Shraddha is admired for her simplicity and authentic approach, making her a favorite among young audiences.
People adore her on screen for the bountiful Bollywood movies-the girl-next-door image. This Bollywood beauty is often found talking with her audience over social media channels in collaborations with brands like Lakmé, Realme, and Veet, as well as Vogue Eyewear. Aren’t these qualities enough to crush a cute simple girl who is real?
4. Alia Bhatt (@aliaabhatt)
- Followers: 81M+
- Category: Bollywood, Fashion, Business
- Details: A critically acclaimed actress and entrepreneur, Alia Bhatt has established herself as one of the most bankable stars in Bollywood.
- Brand Collaborations: Gucci, Samsung, Manyavar, and Frooti.
- Impact: She uses her influence to promote sustainability through her brand Ed-a-Mamma and is actively involved in social causes.
Alia Bhatt, a well-respected actress and entrepreneur, is now among the most bankable stars in the Hindi film industry. She has been partnered with many global brands like Gucci, Samsung, Manyavar, and Frooti. In Ed-a-Mamma, her sustainable fashion brand in which she wants to make ecological living popular, she denounces herself by engaging in pro-social cause initiatives.
5. Deepika Padukone (@deepikapadukone)
- Followers: 78M+
- Category: Bollywood, Mental Health Advocacy
- Details: Deepika is one of India’s most powerful actors and an advocate for mental health awareness through her foundation, Live Love Laugh.
- Brand Collaborations: Louis Vuitton, Cartier, Levi’s, and Nike.
- Impact: She has played a pivotal role in destigmatizing mental health issues in India.
Along with smashing every Bollywood movie, Deepika Padukone stands for mental health awareness as per her merits. Popular brands such as Louis Vuitton, Cartier, Levi’s, and Nike are associated with the actress-model. Her Live Love Laugh foundation plays an important role in de-stigmatizing mental health issues in India.
6. Anushka Sharma (@anushkasharma)
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- Followers: 65M+
- Category: Bollywood, Business
- Details: An actress and producer, Anushka has backed meaningful cinema through Clean Slate Filmz.
- Brand Collaborations: Myntra, Nivea, Lavie, and Puma.
- Impact: Through her production house, she is reshaping Indian cinema and empowering female-led stories.
This actress and producer is quite a powerhouse of commercial cinema. From her comparatively new production house Clean Slate Filmz, she has been promoting good cinema. Brands like Myntra, Nivea, Lavie, and Puma have her collaboration while she is doing more work regarding the transformation of Indian cinema into one with great potential for female-led stories.
7. Neha Kakkar (@nehakakkar)
- Followers: 74M+
- Category: Music
- Details: A leading playback singer known for her energetic performances and chartbuster songs.
- Brand Collaborations: Boat, Cred, and Himalaya.
- Impact: Her rags-to-riches story inspires millions of aspiring singers.
The number one playback singer, Neha Kakkar is best known for her energetic performances and hit songs. She has already endorsed companies like Boat, Cred and Himalaya. She rose from being a simple-toned girl to a sensation as a musician, thus serving great inspiration for other beginners.
8. Narendra Modi (@narendramodi)
- Followers: 80M+
- Category: Politics
- Details: Prime Minister of India, Modi uses Instagram to share governance updates and motivational messages.
- Impact: A digital-savvy leader, Modi engages directly with the public, setting a precedent for political communication.
The Prime Minister of India, Mr. Narendra Modi, is a poster child for digital-savvy politics in the country. He is not just a head-and-face element for government engagement with citizens in a digital manner, but his model blends the life aspects of motivational and policy communication with cultural promotion.
9. Ranveer Singh (@ranveersingh)
- Followers: 46M+
- Category: Bollywood, Fashion
- Details: An energetic Bollywood superstar known for his eccentric style and powerhouse performances.
- Brand Collaborations: Adidas, Thums Up, and Nivea Men.
- Impact: His unique personality makes him a brand favorite, especially in youth-centric promotions.
Ranveer Singh is one of the stars most adored for his style and powerhouse performances but also a star much loved by brands like Adidas, Thums Up, and Nivea Men. His aura and energy personality certainly make him a brand favorite.
10. Bhuvan Bam (@bhuvan.bam22)
- Followers: 20M+
- Category: Comedy, Music
- Details: A YouTube sensation turned actor and singer, Bhuvan is an entertainment powerhouse.
- Brand Collaborations: Amazon Prime, Lenskart, and Tissot.
- Impact: His rise from a one-man show to mainstream entertainment showcases the power of digital content.
Bhuvan Bam is known for his comic sketches and digital content, and youtube turned him into a star as well as an upcoming actor or singer. His collaborations with Amazon Prime, Lenskart, and Tissot reflect his gradual emergence into mainstream entertainment. His journey is a powerful demonstration of how digital content can create stuff.
Rise of Influencer Marketing in India
Influencers are a big part of any brand’s kitty when it comes to marketing now. With their millions of followers, they pave the way to audience access directly. Brands are now finding little sense in continuing their old, habitual advertising for budgets shifted to spending on influencer meetings, thus benefiting both parties enormously.
Different Ways These Influencers Retain Popularity
Constant Engagement: A regular posting schedule while interacting with followers.
Realness: Authentic, relatable to their audience.
Multi-channel: Extending their influence to YouTube, Twitter, and Snapchat.
Partnership: Branding by other collaborations with fellow influencers and media platforms.
Conclusion
See the top 20 most followed Indian influencers on Instagram, their follower count, brand collaborations, and global impact. These influencers have now mastered the art of digital content, keeping millions entertained with their posts, stories, and reels. Be it Bollywood, music, comedy, fitness, or politics-these bright young celebs are inspiration and entertainment rolled into one household name in India’s digital space.
Such are the times that no other creator stands at the helm of this thriving influence marketing bombardment.
