Amul

Product mix of Amul ~ Products, Consumers

Introduction The product mix of Amul includes Milk, Bread Spreads, Cheese, Dahi, Ghee, Mithai, Ice-Cream, Paneer, and Beverages. Product line includes all the different types of...

Marketing strategy of Amul ~ STP, Marketing Strategy

Introduction Anand Milk Union Limited, popularly known as Amul is a cooperative society based in Anand, Gujarat in India. Amul is derived fromĀ Anand Milk Union...

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