Costco

Product mix of Costco ~ Products, Consumers

Introduction Costco Wholesale Corporation happens to be one of the biggest warehouse chains. With 493 warehouses, this company claims one of the biggest distribution channels. It...

Marketing strategy of Costco ~ Marketing mix, STP

Introduction Costco Wholesale Corporation is one of the biggest retailers in the world. Costco is the world's biggest and most well-known 'warehouse club'. It is...

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