Introduction The conglomerate Patanjali Ayurveda is an Indian FMCG company that manufactures food products, personal care, ayurvedic medicine and cosmetics. Patanjali promotes natural and ayurvedic...

Introduction The Patanjali Ayurveda Company (often called Patanjali) manufactures cosmetics, ayurvedic medicines, and personal care products. The marketing strategy of Patanjali includes its business model, general...