Shark Tank India Investments

Shark Tank India investments portrayed how the creative ideas of Indians could turn into a business with the mentorship of well-known investors. Shark Tank India, an Indian television show, aired on Sony Entertainment Television. The show featured a panel of investors popularly known as “Sharks”. The sharks listened to the 198 business pitches and invested in 67 businesses.

There were seven sharks in the show:

Aman Gupta– Chief Marketing Officer and Co-founder of boAt, invested ₹9.35 crores in 28 deals
Peyush Bansal– CEO and Co-founder of Lenskart, invested ₹8.29 crores in 27 deals
Namita Thapar- Executive Director of Emcure Pharmaceuticals, invested ₹6.38 crores in 22 deals
Ashneer Grover- Founder and Managing Director of BharatPe, invested ₹5.38 crores in 21 deals
Anupam Mittal- Founder and CEO of Shaadi.com and People Group, invested ₹5.33 crores in 24 deals
Vineeta Singh- CEO and Co-founder of Sugar Cosmetics, invested ₹3.04 crores in 15 deals
Ghazal Alagh- Chief Innovation Officer and Co-founder of MamaEarth, invested ₹1.2 crores in 7 deals

Shark Tank India Investments: 1

Blue Pine Industries is an innovative and sustainable food startup that produces frozen momos and dumplings with natural ingredients. The deal was locked at ₹75 lakhs for 16% equity. The original ask was for ₹50 lakhs for 5%. The investors were Ashneer Grover, Vineeta Singh and Aman Gupta.
Booz Scooters is a business that provides the facility of renting E-bikes to commercials premises and leisure spots. Ashneer Grover and Vineeta Singh invested ₹40 lakhs for 50% equity against the original offer of 15% equity.
Heart up my sleeves is a business whose product was detachable sleeves that added beauty to any dress, be it ethnic or western. Anupam Mittal and Vineeta Singh signed the deal at ₹25 lakhs for 30% equity against the 10% original offer.
Tagz Foods is a food-tech startup that provides a premium, innovative, and healthy snacking food experience. Ashneer Grover invested ₹70 lakhs for 2.75% equity against the original ask of 1 %.
Peeschute provides pocket-sized disposable urine bags at affordable prices. The deal was locked by Aman Gupta at ₹75 lakhs for 6% equity against the original ask of 4%.
NOCD, a no-carbs energy drink that increases physical and mental performance got an investment of ₹20 lakhs for 15% equity and ₹30 lakhs debt by Vineeta Singh. The original offer was ₹50 lakhs for 2% equity.
CosIQ, an intelligent skincare startup that produces high-performance products using effective clinical technologies got two investors on board- Vineeta Singh and Anupam Mittal. They together invested ₹50 lakhs for 25% equity against the original offer of 7%.

Shark Tank India Investments: 2

Bummer is an underwear brand for men and women. Aman Gupta and Namita Thapar invested ₹75 lakhs for 7.5% equity against 4% equity.
Revamp Moto is an E-bike company that offers various utilities like panniers, side rack, back seat, delivery basket, folding table, modular shop, etc. The deal was locked at ₹1 crore for 1.5% equity against 1%. Anupam Mittal and Aman Gupta were the investors.
Skippi Pops is a startup that offers ice popsicles. It was an ‘All Shark Deal’ where all the five sharks invested ₹1 crore for 15% equity. The original ask was ₹45 lakhs for 5%.
Menstrupedia offers a range of offerings to customers like menstrual awareness comics, period workshops, masterclasses, etc. Namita Thapar invested ₹50 lakhs for 20% equity against the original offer of 10%.
Raising Superstars is a child development app that helps to discover the potential of 0-2 years children with screen-free activities for 5 minutes every day. Ashneer Grover and Aman Gupta signed the deal for ₹1 crores for 4% equity against a 2% ask.
Beyond Snack is a Kerala Banana chips business that grabbed the attention of Aman Gupta and Ashneer Grover. They invested ₹50 lakhs for 2.5% equity.
Vivalyf Innovations Easy Life offers a painless and prickles diabetes and glucose monitor machine. Peyush Bansal and Anupam Mittal invested ₹56 lakhs for 33.33% against the 7.5% original ask.

Shark Tank India Investments: 3

Motion Breeze is a smart electric motorcycle for premium customers. It not only reduces emissions but also covers a larger distance at once. Ashneer Grover signed the deal for ₹30 lakhs for 6% against the original offer of 3% equity.
Altor is a startup that sells smart helmets. It provides a 3D view, speaker, microphone, swipe pad, and has sensors, etc. Namita Thapar and Aman Gupta invested ₹50 lakhs for 7% against the 5% equity ask.
Ariro is a wooden Montessori toys business for toddlers. Aman Gupta and Peyush Bansal invested ₹50 lakhs for 10% equity against the original ask of 2.5%.
Nuutjob is a startup that sells male intimate hygiene products. The idea gained the attraction of three sharks- Namita Thapar, Aman Gupta and Peyush Bansal. Altogether they invested ₹25 lakhs for 20% equity. The original offer was for 5%.
Meatyour is a business that sells odorless eggs. The deal was locked at ₹30 lakhs for 20% equity against the original ask of 5%. The investors were Aman Gupta, Peyush Bansal, and Anupam Mittal.
Event Beep is a student community app that helps to communicate with college friends, build post-college memories and experiences, make personalized feeds, etc. The investment was made by Ashneer Grover, Peyush Bansal and Aman Gupta for ₹30 lakhs for 3% equity against 2%.
ARRCOAT Surface Textures is India’s first premium decorative surface plaster company. The company offers high quality and sustainable products. The deal was locked at ₹50 lakhs for 15% equity by Anupam Mittal against the original ask for 5%.

Shark Tank India Investments: 4

Farda is a customized streetwear brand that got investment from Aman Gupta and Namita Thapar for ₹30 lakhs. The company had to dilute a 20% stake against the original ask of 10%.
Auli Lifestyle is an ayurvedic skin care company that was able to bring Namita Thapar on board after diluting 15% equity against the original offer of 4%. The investment amount was ₹75 lakhs.
LOKA, a metaverse gaming app with real-time locations and real players, won a deal from Aman Gupta, Anupam Mittal, and Peyush Bansal. They invested ₹40 lakhs for 24% equity against the original ask of 5%.
Thinkerbell Labs came up with Annie which is a braille literacy device packed with innovative and gamified content that attracted three investors who invested ₹1.05 crores for 3% equity. The sharks were Namita Thapar, Anupam Mittal, and Peyush Bansal. The original ask was ₹30 lakhs for 0.5% equity.
Caragreen is a women-driven startup that came up with the idea of manufacturing innovative and sustainable boxes. Peyush Bansal and Anupam Mittal invested ₹50 lakhs for 20% equity. The original offer was for 10% equity.
The Yarn Bazaar is a yarn-trading app that provides yarn at the best price in the B2B market. The company locked the deal at ₹1 crores for 10% equity by Ashneer Grover, Anupam Mittal, Aman Gupta, and Peyush Bansal. The original offer was ₹50 lakhs for 2% equity.
The Renal Project came up with a revolutionary idea of providing home dialysis treatment for the ever-increasing kidney patients. Namita Thapar and Aman Gupta invested ₹1 crores. The company had to dilute 6% equity against the original asks for 3%.

Shark Tank India Investments: 5

Hammer Lifestyle, a lifestyle gadgets manufacturing company offers a wide range of products like wireless earbuds and headphones, smartwatches, electric toothbrushes and many more. Aman Gupta invested ₹1 crores for 40% equity against the original offer of ₹30 lakhs for 3%.
PNT solutions is a company that provides robotics and automation solutions. The idea grabbed the attention of Peyush Bansal. He invested ₹25 lakhs for 25% equity and gave ₹25 lakhs as debt. The original ask was ₹50 lakhs for 4% equity.
Cocofit is a coconut-based beverage franchise offering products like ice-creams, coco coffee, drinks, etc. The lip-smacking food items brought three investors on board. Namita Thapar, Anupam Mittal, and Aman Gupta altogether invested₹5 for 5% equity of the company which was the original ask.
Bamboo India is a startup selling bamboo products like toothbrushes, speakers, razors, pens, etc. Ashneer Grover and Anupam Mittal invested ₹50 lakhs for 3.5% equity and gave ₹30 lakhs as debt. The original ask was ₹80 lakhs for 4% equity.
Beyond Water is a business that provides liquid water enhancers in different flavors that add nutrition to normal water. The investment was made by Namita Thapar and Aman Gupta for ₹75 lakhs for 15% equity against the original ask of 4%.
Let’s try is a business that provides healthy snacks and namkeens like bhujia, peanuts, makhana, etc. The idea was able to get investment from Anupam Mittal and Aman Gupta. They invested ₹45 lakhs for 12% equity against a 2% ask.
Find Your Kicks India is a platform for buying and selling hyped sneakers. It was the second ‘All Shark Deal’ where all the investors invested ₹50 lakhs for 25% equity against the original offer of 10%.

Shark Tank India Investments: 6

Aas Vidyalaya is an EdTech app that provides a complete school experience to children anywhere and anytime with varied subjects, report cards, teacher interactions, regular tests, etc. The idea gained the attention of three sharks- Ashneer Grover, Namita Thapar, and Peyush Bansal for ₹1.5 crores against 15% equity. The original offer was for 3%.
RoadBounce is a pothole detection software aiming to make roads safe to drive on worldwide. It detects and shares the quality of roads on smartphones. Peyush Bansal invested ₹80 lakhs for 20% equity against a 10% ask.
Otua is an electric auto vehicle startup with ergonomic seating for customers. Ashneer Grover invested ₹1 lakh for 1% equity and gave ₹99 lakhs debt. The original ask was ₹1 crores for 1% equity.
Brainwired is a business idea that monitors the health of livestock using AI technology and the same is sent to the farmer’s mobile app. ₹60 lakhs was invested by four sharks- Ashneer Grover, Namita Thapar, Peyush Bansal, and Aman Gupta. The company had to dilute 10% equity. The original ask was for ₹50 lakhs for 5% equity.
The State Plate is a platform that delivers authentic delicacies all over India at one’s doorstep. Peyush Bansal invested ₹40 lakhs for 3% equity and gave ₹25 lakhs debt. The original offer was ₹65 lakhs for 2% equity.
IN A CAN provides cocktails and alcohol in a can. It was another ‘All Shark Deal’ where ₹1 crore was invested for 10% equity. The original ask was ₹50 lakhs for 2% equity.
Get a Whey is a business that offers high protein, sugar-free and low-calorie ice cream. Ashneer Grover, Aman Gupta, and Vineeta Singh invested ₹1 crore for 15% equity. The original offer was for 8%.

Shark Tank India Investments: 7

Sid07 Designs is a business idea that uses technology and astute engineering to develop cost-effective inventions. Peyush Bansal invested ₹25 lakhs for 75% equity and gave ₹22 lakhs debt. The original ask was ₹47 lakhs for 10% equity.
The Quirky Nari offers customized apparel and shoes. The idea was able to win a deal from Anupam Mittal and Vineeta Singh for ₹35 lakhs. The company diluted 24% equity against the 5% ask.
Hair Originals is the first international hair extension brand. The deal was locked at ₹60 lakhs for 4% equity by Ashneer Grover, Anupam Mittal, and Peyush Bansal. The original offer was for 2% equity.
Namhya Foods is a startup offering ayurvedic enriched food options such as kawa, diabetes tea, periods tea, etc. Aman Gupta invested ₹50 lakhs for 10% equity and gave ₹50 lakhs debt. The original ask was ₹1 crore for 5% equity.
The Saas Bar is a gifting company that provides soaps in different forms such as popsicles, cake slices, bath bombs, etc. Anupam Mittal and Ghazal Alagh invested ₹50 lakhs for 35% equity against the original ask of ₹40 lakhs for 8%.
KG Agrotech is an agriculture innovation business idea. Peyush Bansal invested ₹10 lakhs for 40% equity and gave ₹20 lakhs debt. The investment was more like a loan to help the entrepreneur expand his business. The idea is a must-watch (click on KG Agrotech to know more!)
PawsIndia provides a variety of pet products and supplies like interactive toys, teeth, gum cleaning, etc. Anupam Mittal invested ₹50 lakhs for 15% equity against a 4% ask.

Shark Tank India Investments: 8

Sunfox Technologies is a startup that provides portable ECG device that is produced using AI technology and IoT. The name of the device is Spandan which is a revolution in last-mile cardiac monitoring and diagnosis. It was an ‘All Shark Deal’. All the investors invested ₹1 crore for 6% equity against the 2% ask.
Isak Fragrances is a startup that manufactures perfumes and essences using traditional materials and techniques. Peyush Bansal agreed to invest ₹50 lakhs for 50% equity against the original ask of 8%.
Rare Planet is a handicraft manufacturing business that signed a deal with Namita Thapar for ₹65 lakhs for 3% equity. The original ask was for 1%.
Watt Technovations offered a ventilation system for PPE kits. Four investors found the idea interesting- Namita Thapar, Anupam Mittal, Peyush Bansal, and Ghazal Alagh invested ₹101 for 4% equity. The original offer was for 2%.
Insurance Samadhan is an insurance solutions business that resolves all insurance-related complaints and helps people to win back claims. Peyush Bansal invested ₹1 crores for 4% equity against the 1% ask.
Humpy A2 is a startup providing organic dairy products by paying farmers fairly and treating animals ethically. Vineeta Singh, Peyush Bansal, and Ghazal Alagh invested ₹1 crores for 15% equity. The original offer was for ₹75 lakhs for 4% equity.
Gold Safe Solutions India produces an anti-suicidal fan rod. The deal was locked for ₹50 lakhs for 30% equity by Vineeta Singh, Peyush Bansal, and Ghazal Alagh. The original offer was for 5%.
Wakao Foods is a sustainable food brand that makes food products out of jackfruit. ₹75 lakhs was invested by Namita Thapar, Vineeta Singh, and Ghazal Alagh. The company diluted 21% equity against the 5% ask.

Shark Tank India Investments: 9

Kabaddi Adda, an all-kabaddi app signed a deal with Namita Thapar and Vineeta Singh for ₹80 lakhs for 6% equity against the original ask for 1%.
AyuRythm is an ayurvedic wellness app that connects customers to the Indian wisdom of yoga and Ayurveda. Aman Gupta invested ₹75 lakhs for 2.68% equity against the original ask for 2%.
GrowFitter is an app that provides customers gym memberships discounts, personalized workout sessions, daily rewards for staying healthy. Aman Gupta found the idea interesting and invested ₹50 lakhs. The company gave up 2% equity against the original offer of 1%.
Colour Me Mad is a startup producing orthopedic shoe insoles. Namita Thapar invested ₹40 lakhs for 25% equity against the original ask for 10%.
Tweek Labs is a motion analysis sportswear brand that was found interesting by three sharks. Ashneer Grover, Peyush Bansal, and Anupam Mittal invested ₹60 lakhs for 10% equity. The original ask was ₹40 lakhs for 2% equity.
Proxgy provides a VR helmet. It helps people collaborate across the globe via virtual teleportation. The deal was locked for ₹1 crore for 10% equity by Peyush Bansal and Ashneer Grover. The original offer was ₹35 lakhs for 1% equity.
Nomad Food Project offers bacon jams to its customers. ₹40 lakhs was invested for 20% equity. The investors were Ashneer Grover, Namita Thapar, Vineeta Singh, and Ghazal Alagh. The original offer was for 10%.
Jain Shikanji is a business that offers lemonade which is an alternative to aerated drinks like Pepsi and Coke. Four sharks invested ₹40 lakhs. Ashneer Grover, Aman Gupta, Anupam Mittal, and Vineeta Singh got 30% equity in the company. The original offer was for 8%.

Conclusion

To conclude, there are five things that one could learn from Shark Tank. Firstly, your knowledge and expertise in a business is important than the size. Secondly, the golden principle Bhav Bhagwan che i.e., Price is God holds true. Valuation of the company should be reasonable and not astronomical. Thirdly, creativity and thinking out of the box is necessary. Don’t be a copycat. Fourthly, hunt for a scalable and investable business. Lastly, and most importantly, management of the company is the key to successful business.