Business model of Fractal ~ Business Plan, Revenue Model, SWOT Analysis


Fractal Analytics is a multinational artificial intelligence company that provides services in consumer packaged goods, insurance, healthcare, life sciences, retail and technology, and the financial sector. The Business model of Fractal involves its business plan, revenue model, competitors, SWOT Analysis and many more.

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Fractal Analytics (FA) is today one of the leading players in the Artificial Intelligence (AI) space. Headquartered in New York, the company is a strategic analytics partner to the most admired Fortune 500 companies globally, and helps them power every human decision by bringing analytics and AI to the decision-making process. It is present in 16 locations including the US, the UK, Australia and India.

Business plan

From self-driving vehicles to crucial life-saving medical gear, AI is being infused virtually to every apparatus and program. AI is proven to be the significant revolutionary element of the upcoming digital era. Tech giants like Amazon, Google, Apple, Facebook, IBM and Microsoft are investing significantly in the research and development of AI. These companies are working for making AI more accessible for enterprise use-cases.

Apart from AI, consultancy makes up one of the bulk of Fractal’s business. It has prominent names among its clientele, working in areas of financial services, healthcare, retail, and technology and media. Besides, Fractal incubates a few internal AI startups.

Fractal specializes in consumer goods, financial services, insurance, retail, and technology industries. The company draws upon its experience working with data and consumer behavior in over 100 countries to offer 40 productized services that give enterprises the ability to identify, track and act upon previously undiscovered patterns in chaotic ocean of information.

By integrating scientific decision making into the very fabric of the corporate culture, Fractal’s clients are improving business process efficacy and their customer experience, resulting in higher market share and profitability. From artificial intelligence (AI) to business intelligence (BI) to customer intelligence (CI), Fractal Analytics offers the opportunity to leverage a range of business analytics to ride big data to sustainable success.


Competitors of Fractal Analytics include:

  • Tredence
  • Think Evolve Consultancy
  • TheMathCompany
  • Tractable
  • AbsolutData Technologies
  • Amplify Analytix
  • Quantiphi
  • AgilOne
  • BattleFin
  • Predixion Software


Comparing Fractal Analytics with mu sigma as follows:

Information Technology
Information Technology
$2.5Cr to $10Cr
$2.5Cr to $10Cr
Number of Employees
1,001 to 5,000
201 to 500
New York, NY


Fractal Analytics is a global analytics firm that helps companies gain competitive advantage through deep understanding of consumers and better data-driven decisions. Fractal Analytics delivers insight and impact through advanced analytics, deep learning and visual storytelling.