Business model of JioMart ~ Business Plan, Revenue Model, SWOT Analysis


Jiomart is an online grocery shopping concept launched by parent company reliance with an e-commerce website and Whatsapp number. The Business model of JioMart involves its business plan, revenue model, its competitors, SWOT Analysis and many more.

Reliance's JioMart delivered 6 lakh orders per day across 260 cities in FY22 - BusinessToday

Reliance launched its own e-commerce website under the popular name of Jio that is JioMart. Jiomart provides 50,000+ grocery products at discounted rates at your doorstep through an express delivery system.

Reliance Retail is the parent company of JioMart. Facebook-owned Whatsapp and JioMart joined hands to make the service of JioMart more smooth and to reach the users of WhatsApp. Users can place orders through Whatsapp which will help customers who are not comfortable with digital platforms to place orders with JioMart.

Business Plan

Jiomart’s business is based on a unique concept of the O2O model. It follows an on-demand model. This business model represents online to offline concepts. This is a very unique concept used by jiomart. JioMart will connect with local retailers and deliver the goods to customers by procuring them from the nearest store located in the customer’s area.

This business model is praised by lots of people and business economists in India. this will not ruin any local businessmen. This business model promotes local business empowerment.

As usual, this time Jio had launched a unique business concept. This is the first time in India small businessmen are not at all criticizing this model in fact they are eager to join this group for their betterment. Jiomart is empowering local Kirana stores to grow with it. It not only upgrade local Kirana stores but also grows them within financial terms.

As WhatsApp consumer base is at this peak in India and almost everyone is using it so jio has made this technology as its most important tool to attract consumer base.

Jiomart has no minimum order condition for customers. you are free to order any amount of your item online and it will be delivered to your doorstep.

Revenue Model

Jio will also launch their brand products after capturing and gaining customers all over India. JioMart already approaching all local Kirana general stores. JioMart first promotes all the stores through their platform and then launch their brands with heavy discounts with the strategy of Indian Products (Made in India). (Jiomart do not charge any delivery fee for the orders placed on JioMart).


Thought JioMart is using a unique business model, but there are another set of established brands and startups with similar features of the brand. Some of them are:

  • Blinkit (Grofers)
  • Big Basket
  • PepperTap
  • Amazon Now
  • Ninjacart

SWOT Analysis


  • Robust Value Chain system of collection, processing, and distribution centers across India.
  • High scale of digital commerce channels and stores network.
  • Wide and a strong portfolio of its brands across staples, consumer products, and general merchandise.
  • Hyperlocal digital strategy to serve its customers and merchant partners.
  • Leveraged retail partnerships for new brand launches, promotions, and activations.


JioMart is an Indian e-commerce company that initially focused on online groceries sales before expanding into other product categories such as fashion, home essentials, and lifestyle products.