Company Comparison: Britannia vs HUL – Profile, Similarities, Differences, Work Profile

Introduction

The FMCG organization is the fourth largest sector in India, and household and personal care account for ~50% of FMCG sector sales. In India, demand from semi-urban and rural areas is growing faster. Among these, Britannia and HUL are among the most demand incrementing industries.

Britannia Industries Limited is an Indian Multinational FMCG company specializing in the food industry, part of the Wadia Group headed by Nusli Wadia. The company sells its Britannia brands of biscuits, breads, and dairy products throughout India and abroad. Biscuits, Bread, Cakes, Rusk, and Dairy products are their common products.

Britannia Industries Ltd’s operating revenues range is Over INR 500 cr for the financial year ending on 31 March, 2022. It’s EBITDA has decreased by -11.15 % over the previous year.

Britannia Spends Rs 38.57 Cr On CSR Initiatives In FY 2021-22 - India CSR

Hindustan Unilever Limited (HUL) is a British-owned Indian consumer goods company headquartered in Mumbai. HUL is the market leader in Indian consumer products with presence in over 20 consumer categories such as soaps, tea, detergents and shampoos amongst others with over 700 million Indian consumers using its products.

Caution Notice – Prospective HUL Distributors / Partners | Unilever

Financials

Here is a summary of financial information of BRITANNIA INDUSTRIES LTD for the financial year ending on 31 March, 2022.

  • Revenue / turnover of BRITANNIA INDUSTRIES LTD is Over INR 500 cr
  • Net worth of the company has decreased by 27.62 %
  • EBITDA of the company has decreased by 11.15 %
  • Total assets of the company has decreased by 5.57 %
  • Liabilities of the company has increased by 15.68 %

Here is a summary of financial information of HINDUSTAN UNILEVER LIMITED for the financial year ending on 31 March, 2022.

  • Revenue / turnover of HINDUSTAN UNILEVER LIMITED is Over INR 500 cr
  • Net worth of the company has increased by 2.80 %
  • EBITDA of the company has increased by 10.41 %
  • Total assets of the company has increased by 2.38 %
  • Liabilities of the company has increased by 0.95 %

Product Portfolio

Hindustan Unilever Limited

Food

  • Annapurna salt and Atta
  • Boost
  • Bru coffee
  • Brooke Bond (3 Roses, Taj Mahal, Taaza, Red Label) tea
  • Kissan squashes, ketchups, juices and jams
  • Lipton ice tea
  • Knorr soups & meal makers and soupy noodles
  • Kwality Wall’s frozen dessert
  • Hellmann’s mayonnaise
  • Magnum (ice cream)
  • Cornetto Ice cream cone
  • Horlicks (Health Drink)

Homecare

  • Active Wheel detergent
  • Cif Cream Cleaner
  • Comfort fabric softeners
  • Domex disinfectant/toilet cleaner
  • Love & Care
  • Nature Protect disinfectant surface cleaner
  • Rin detergents and bleach
  • Sunlight detergent and colour care
  • Surf Excel detergent and gentle wash
  • Vim dishwash
  • Magic – Water Saver

Personal care

  • Aviance Beauty Solutions
  • Axe deodorant, aftershave lotion and soap
  • LEVER Ayush Therapy ayurvedic health care and personal care products
  • International breeze
  • Brylcreem hair cream and hair gel
  • Clear anti-dandruff hair products
  • Clinic Plus shampoo and oil
  • Close Up toothpaste
  • Dove skin cleansing & hair care range: bar, lotions, creams and anti-perspirant deodorants
  • Denim shaving products
  • Dermalogica
  • Elle 18
  • Find Your Happy Place
  • Glow and Lovely, skin lightening cream
  • Indulekha
  • Lakmé beauty products and salons
  • Lifebuoy soaps and handwash range
  • Liril 2000 soap
  • Lux soap, body wash and deodorant
  • Nature Protect
  • Pears soap, body wash
  • Pepsodent toothpaste
  • Pond’s talcs and creams
  • Rexona
  • Sunsilk shampoo
  • Sure anti-perspirant
  • Vaseline petroleum jelly, skincare lotions
  • TRESemmé
  • TIGI

Water purifier

  • Pureit

Britannia Industries Limited

The company’s principal activity is the manufacture and sale of biscuits, bread, rusk, cakes and Dairy product.

Biscuits

The brand names of Britannia’s biscuits include

  • VitaMarieGold
  • Tiger
  • Nutrichoice
  •  Good Day
  • 50 50
  • Treat
  • Pure Magic
  • Milk Bikis
  • Bourbon
  • Nice Time
  • Little Hearts

Dairy products

Dairy products contribute close to 10% to Britannia’s revenue.

Britannia holds an equity stake in Dynamix Dairy and outsources the bulk of its dairy products from its associate.

Work Profile

The overall rating of Britannia Industries is 4.0, whereas Hindustan Unilever is rated 4.3 out of 5.0. Britannia Industries is rated higher than Hindustan Unilever for job security, whereas Hindustan Unilever is rated higher for company culture, skill development, work-life balance, work satisfaction, salary & benefits and career growth.

Hindustan Unilever is rated 3.9/5.0 for work-life balance, while Britannia Industries is rated 3.8/5.0. At Hindustan Unilever , 69% of employees reported working from Monday to Friday, and 62% mentioned having flexible timings. For Britannia Industries, 77% of employees reported working from Monday to Friday, and 53% mentioned having flexible timings.

Conclusion

HUL is mainly into personal care and Beauty along with Homecare segments. Their business have got more scope than Britannia as they are only into food that to biscuits only. In terms of ROE too HUL fares much better than Britannia if one considers their 5year numbers. Both are fundamentally strong companies and are profitable ones too.