Parle Private Limited is an Indian food company that owns the famous biscuit brand Parle G. It is also known as the perfect tea companion for Indian families. The company is known for manufacturing biscuits with quality, nutrition, and superior taste. In this article, we have put the information to include the product mix of parle and its related elements.
Parle is known as one of the largest-selling biscuit brands in the world. They have a 150+ product range, 36 popular brands, and 21+ export destinations. It is called a well-known brand following the success of its products like Parle-G biscuits and products under cold beverages. It manufactures products in various segments which makes them unique and successful.
Product Strategy of Parle
Parle has a wide variety of products to offer. It has categorized its offerings into Biscuits, Confectionery, Snacks, and Premium Platina range. Through this, it offers niches in each category all at affordable prices.
Parle Platina Collection:
Above are the various products in different categories offered by Parle. Therefore products offered by Parle can be consumed by the lower or upper-middle-class as they are convenient and can be consumed at any time.
Parle brand has several genre products, biscuits, confectionery, Platina ranges, and beverages from its subordinate brand.
- Hide and Seek
- Kaccha mango bite
- flavored milk
- Bisleri water are a few popular products from the Parle brand.
Parle brand has one of the most reliable brands from India and also spreads services to locations abroad. Consumers have immense trust in the brand therefore it is one of the leading brands in India. Instead of selling the same old products, the brand should introduce new products and variants in the market. The company is mainly dependent on one goodwill revenue generated from the Parle-G biscuit.