Samsung is a successful multinational electronic company that is thriving elegantly in the market even in stiff competition. Started from the bottom and made it to the top. Samsung Electronics employs a marketing mix that combines strategies and tactics for reaching target customers through traditional and online channels. In this article, we are looking at the product mix of the marketing mix of Samsung Electronics.
The company’s marketing strategies focus on reinforcing premium branding while targeting multiple market segments through different price points for its consumer electronics.
The computing products include laptops, tablets, printers and desktops. The home appliances are items such as refrigerators, ovens, washers and vacuums. The mobile and television products include phones, headphones, televisions, and Blu-ray players.
Samsung is a brand is known for manufacturing mobile devices, home appliances, IT & computers, memory/storage devices, and televisions. After considering all the products Samsung has, you can see that they are an electronics company. Televisions fit into their product mix because it adds to their focus of electronics.