Product mix of Brooke bond tea ~ Products, Consumers


Brooke Bond is a brand name associated with tea and is owned by Hindustan Unilever Limited. It is one of the oldest brands with the finest tea quality in the country. Brooke Bond has a very strong brand portfolio. Brooke Bond is the largest and oldest tea manufacturer in India, as well as in many other countries. Its special features and unique quality make it distinct from other tea brands. In this article, the product mix of Brooke Bond tea includes its product mix, product range, consumers, and many more.

SWOT Analysis of Brooke bond | Marketing91

Product mix Of Brooke Bond Tea

Brooke Bond Tea is sold in various markets through its sub-brands like Brooke Bond Red Label, Brooke Bond Taj Mahal and Brooke Bond Lipton. Unique aroma, distinct flavor and rich taste are the highlights of all its products. In the year 1903, the company launched its tea brand in India as Brooke Bond Red Label and it is one of the oldest tea brands in India. The product is available in two variants dust and leaf. Some of its products are-

  • Red Label Natural Care
  • Red Label Special
  • Red Label Dust
  • Red Label Gold

Brooke Bond Taj Mahal was launched in the year 1966 as a premium product for an upper and middle-class section of society and it was the first to introduce tea as a premium product along with tea bags. It has several variants and some of them are as follows-

  • Brooke Bond Taj Mahal Earl Grey Green Tea
  • Brooke Bond Taj Mahal Ginger Tea
  • Brooke Bond Taj Mahal Tea Bags
  • Brooke Bond Taj Mahal Masala

Brooke Bond 3 Roses Tea is loose black-tea sold in South India. Brooke Bond Taaza entered the beverage market in a year in the year 1990 and was a refreshing and unique blend of tea mingled with fresh leaves of green-tea.

Product quality for Hindustan Unilever Brooke Bond Tea largely refers to how well the company is able to satisfy the customers’ needs and demands through its product and service offerings. In addition to this, the product quality for the Brand further includes the adherence of the company and its product and service offerings to industry standards and benchmarks as well as the ability of the same to serve its meaning and purpose comprehensively.

Brooke Bond Red Label | Unilever

The brand invests in developing brands out of its products and service offerings. This means that the brand engages in brand-building activities for its offerings i.e. associating specific designs and communications with its products to ensure differentiation, and easier communication with the target audience.

The product traits and features also allow the brand to create points of differentiation from the competition for its offering.

Hindustan Unilever Brooke Bond tea makes sure to focus on the design and the look of the product, and the ability of the same to meet the expectations and lifestyle of the target audience. The Hindustan Unilever Brooke Bond tea ensures that the product style and design complement its features and purpose.


The marketing mix is an important aspect of brand building and development for the Hindustan Unilever Brooke Bond tea and significantly guides the company in the chalking out of its strategic marketing goals and plans.