Product mix of ITC ~ Products, Consumers

Introduction

India Tobacco Company (ITC) is a global leader in the tobacco industry, with a presence in more than 150 countries and a staff of over 35,000. It is a conglomerate and is associated with several industries like FMCG, Hotel and Services, Information and Technology, Agri-Business, Paperboards and Packaging.

Product Mix

ITC has a diversified business portfolio and it includes-

• ITC occupies 81% of market share in terms of selling Cigarettes in India and some of its main brands are Gold Flake Kings, Wills Navy Cut, Golds Flake Super Star and India Kings
• ITC is ranked at first position in terms of branded foods and some of its food brands are Bingo, Sunfeast, Aashirvaad and Yippee. Its food business is related to confectionery, juice, ready-to-eats, snack foods and staples
• The company sells lifestyle apparel under John Players and Wills Lifestyle brands. Products related to personal care include skincare, hair care and perfumes
• It is involved in stationary business and its brands include Classmate and Colour Crew
• ITC manufactures and sells agar battles and safety matches with brands like Ship and Mangaldeep.
• The company is involved in Hotel and service business and occupies the second position as largest chain of hotels in India with more than ninety hotels to its name.
• ITC is involved in Paperboard business and sells graphic, specialty paper and other papers under its own brand name
• ITC operates Information Technology business sector via its subsidiary ITC Infotech India Limited.

Conclusion

ITC is India’s multi-market conglomerate with businesses that are covered in multiple industries. They provide a variety of products across different categories listed above