Product mix of ITC ~ Products, Consumers


India Tobacco Company (ITC) is a global leader in the tobacco industry, with a presence in more than 150 countries and a staff of over 35,000. It is a conglomerate and is associated with several industries like FMCG, Hotel and Services, Information and Technology, Agri-Business, Paperboards and Packaging.

Introduction to Product MixMarketing Weekly

ITC understands the innate desires of the consumers and provide high quality product and services to them.

Product Mix

ITC has a diversified business portfolio and it includes-

  • ITC occupies 81% of market share in terms of selling Cigarettes in India and some of its main brands are Gold Flake Kings, Wills Navy Cut, Golds Flake Super Star and India Kings
  • ITC is ranked at first position in terms of branded foods and some of its food brands are Bingo, Sunfeast, Aashirvaad and Yippee. Its food business is related to confectionery, juice, ready-to-eats, snack foods and staples
  • The company sells lifestyle apparel under John Players and Wills Lifestyle brands. Products related to personal care include skincare, hair care and perfumes
  • It is involved in stationary business and its brands include Classmate and Colour Crew
  • ITC manufactures and sells agar battles and safety matches with brands like Ship and Mangaldeep.
  • The company is involved in Hotel and service business and occupies the second position as largest chain of hotels in India with more than ninety hotels to its name.
  • ITC is involved in Paperboard business and sells graphic, specialty paper and other papers under its own brand name
  • ITC operates Information Technology business sector via its subsidiary ITC Infotech India Limited.

ITC targets Rs 65,000 crore revenue from Packaged Foods Division by 2030 - STOCKMARKET360

Biscuits & Cakes

  • Sunfeast Marie Light
  • Sunfeast Dark Fantasy
  • Sunfeast Farmlite
  • Sunfeast Bounce
  • Sunfeast Mom’s Magic
  • Sunfeast Milk Biscuit

Noodles and Pasta

  • Sunfeast YiPPee! Pasta
  • Sunfeast YiPPee! Noodles


  • Aashirvaad Atta
  • Aashirvaad Spices
  • Aashirvaad Iodised Salt


  • Bingo! Starters
  • Bingo! Mad Angles
  • Bingo! No Rulz
  • Bingo! Original Style
  • Bingo! Potato Chips
  • Bingo! Tedhe Medhe


  • B Naturals
  • Sunbean Gourmet Coffee
  • Sunbean Beaten Caffe
  • Sunfeast Wonderz Milkshakes


  • Aashirvaad Svasti Ghee
  • Aashirvaad Instant mix Ready to Eat
  • Kitchens of India


  • Jelimals
  • Candyman Fantastik
  • Candyman Choco Double Eclairs
  • Candyman Tadka Time


  • Fabelle Premium Chocolate
  • Fabelle Luxury Chocolates

Frozen Foods

  • ITC Master Chef Frozen Snacks
  • ITC Master Chef Frozen Prawns


  • Savlon
  • Fiama

Floor Cleaner

  • Nimyle

Body Oil

  • Fiama

Shower Gel

  • Vivel
  • Fiama

Body Wash

  • Vivel
  • Fiama


  • Savlon


  • Savlon
  • Fiama
  • Vivel
  • Essenza Di Wills


  • Savlon


  • Engage
  • Essenza Di Wills

Essential Oil

  • Fiama

Skin care

  • Charmis
  • Dermafique


  • Classmate
  • PaperKraft

Matches and Aggarbati


  • Homelites
  • Mangaldeep

ITC To Launch Milkshakes, Cakes As It Expands Food Portfolio


ITC is India’s multi-market conglomerate with businesses that are covered in multiple industries. They provide a variety of products across different categories listed above