Introduction In India, demand from semi-urban and rural areas is growing faster. Among these, Britannia and ITC are among the most demand incrementing industries. Britannia […]
Tag: Britannia
Company Comparison: Britannia vs HUL – Profile, Similarities, Differences, Work Profile
Introduction The FMCG organization is the fourth largest sector in India, and household and personal care account for ~50% of FMCG sector sales. In India, […]
Company Comparison: Britannia vs Amul – Profile, Similarities, Differences, Work Profile
Introduction Amul and Britannia are the only two Indian companies to feature among the top 100 most valuable food brands in the world. India is, […]
Company Comparison: Britannia vs Parle – Profile, Similarities, Differences, Work Profile
Introduction Two major players in this rapidly evolving Confectionery industry are Britannia Industries and Parle. Britannia and Parle are the two food majors of India […]
Company Comparison: Britannia vs Nestle – Profile, Similarities, Differences, Work Profile
Introduction The fast-moving consumer goods (FMCG) sector is the fourth largest sector in the Indian economy. Food and beverages account for 19% of this sector. The food […]
Product mix of Britannia ~ Products, Consumers
Introduction Britannia Industries Limited is an Indian food firm formed in Kolkata in 1892. The firm is most known for its many brands of biscuits, […]
Marketing strategy of Britannia ~ STP, Marketing Strategy
Introduction Britannia is one of India’s most respected and successful food brands, with a century of history and nine thousand crores in yearly sales. The […]