The company’s marketing strategies focus on reinforcing premium branding while targeting multiple market segments through different price points for its consumer electronics.
The computing products include laptops, tablets, printers and desktops. The home appliances are items such as refrigerators, ovens, washers and vacuums. The mobile and television products include phones, headphones, televisions, and Blu-ray players.
Consumer electronics are the main component of the company’s product mix. Information technologies and related product lines are considered in this element of the marketing mix.
Samsung also has TV, home theater products, and various appliances for integration into smart home systems. The product features selected for highlighting in the marketing mix are based on Samsung’s generic strategy for competitive advantage and intensive growth strategies. These strategies push for product uniqueness, which is included in the company’s marketing strategies and tactics.
The Samsung marketing strategy for Samsung’s products is very unique as it is focused on innovation and technology. Samsung manufacturing company is associated with numerous businesses for example textiles, food processing, retail, securities, home appliances, construction, insurance and chip manufacturing.
Samsung invests a lot in research and development to deliver the best products to its customers. Samsung offers a wide range of products in different product categories.
The diverse offerings come under the products of Samsung marketing mix.
The top product categories from Samsung are-
Home Appliances
Popular Samsung products in the home appliances product categories include washing machines, cooking appliances, air conditioners, vacuum cleaners, monitors, printers, cameras, dishwashers, refrigerators and speakers etc. In cooking appliances product categories Samsung products include microwaves and convection ovens. Samsung’s products in the air conditioners category include air purifiers and system AC
- SAMSUNG WASHING MACHINES – 6.0 CUBIC-FOOT WV60M9900A FRONT LOAD WASHER
- SAMSUNG ARISE 5-in-1 CONVERTIBLE 1.5 TON 5-STAR INVERTER SPLIT AIR CONDITIONER
- SAMSUNG VACUUM CLEANERS – BESPOKE JET PET
Samsung Television and Smart TV
Samsung’s range of Smart TVs includes motion-controlled Angry Birds and apps ITV Player.
Samsung’s television product line, the different product types are
- SAMSUNG PLASMA TV
- 4K Ultra HD
- Smart
- Curved
- LED TVs
The product line length is four product types long and the depth varies with each product type. For the 4K Ultra HD television, there’s a Q6F, NU7100, Q7F, MU6070, NU6900, MU6290, NU8000 and around eight more different series. For this product type the depth is about 15 series long. This is the same for the Smart, Curved and LED televisions.
Mobile Devices and Smartphones
Samsung Electronics Industry Co Ltd is the largest mobile phone and smartphone brand in the world. The top Samsung product of the mobile phones and smartphone brand is the new smartphone “The Samsung Galaxy Series”.
Memory and Storage Devices
Samsung products in the memory and storage devices product categories include USB flash drives, pen drives, memory cards, portable SSD and hard drives etc.
- SAMSUNG BAR PLUS – USB FLASH DRIVES
- SAMSUNG 128 GB MICROSDXC MICRO SD CARD
Samsung is a brand is known for manufacturing mobile devices, home appliances, IT & computers, memory/storage devices, and televisions. After considering all the products Samsung has, you can see that they are an electronics company. Televisions fit into their product mix because it adds to their focus of electronics.
